Cross-Channel Paid Media Performance Summary

Most recent reporting period per channel — Google Ads 2026-07-01, LinkedIn Ads 2026-07-01, Meta Ads 2026-07-01 — vs. each channel's prior period

Overview

This period we spent $198,858 across Google Ads, LinkedIn Ads and Meta Ads, driving 4,528 conversions at a blended CPA of $44. 13 of 24 campaigns ($83,221 in spend) are currently flagged for missing their CPA or CTR target and warrant a closer look this week.

What's working

Google Ads is the strongest mover this period: blended CPA moved -19.8% ($53 → $42) while conversions changed -6.0%, the best efficiency trend of the three channels.

At the campaign level, the biggest efficiency gains came from Job Title Targeting - VP Marketing (LinkedIn Ads) CPA down 63%; Non-Brand - Demand Gen Keywords (Google Ads) CPA down 46%.

What's not working

LinkedIn Ads is the channel to watch: blended CPA moved -4.1% ($131 → $126).

• Lead Gen Form - Gated Ebook (Meta Ads): $14,274 spend, CPA $107, CTR 2.64% — CPA $107.32 > target $60.00
• Broad - Interest Stack B2B (Meta Ads): $11,254 spend, CPA $750, CTR 1.30% — CPA $750.29 > target $60.00;CTR 1.30% < target 2.50%
• Retargeting - Blog Readers (Meta Ads): $10,107 spend, CPA $115, CTR 3.80% — CPA $114.85 > target $60.00

Recommended next steps

1. Pause or restructure Lead Gen Form - Gated Ebook (Meta Ads) — it's the single largest flagged spend line this period at $14,274 against a CPA of $107.
2. All 3 channels trended flat-to-better on CPA this period — hold budget allocation and focus optimization on the 13 flagged campaigns individually rather than reallocating across channels.
3. Re-review flagged campaigns against target thresholds again next period; 13 campaigns representing $83,221 are currently off-target and should not scale further until CPA/CTR recovers.

Channel Summary — This Period