Cross-Channel Paid Media Performance Summary

Most recent reporting period per channel — Google Ads 2026-08-11, LinkedIn Ads 2026-07-01, Meta Ads 2026-07-01 — vs. each channel's prior period

Overview

This period we spent $129,307 across Google Ads, LinkedIn Ads and Meta Ads, driving 2,882 conversions at a blended CPA of $45. 11 of 16 campaigns ($68,140 in spend) are currently flagged for missing their CPA or CTR target and warrant a closer look this week.

What's working

Meta Ads is the strongest mover this period: blended CPA moved -4.3% ($39 → $37) while conversions changed -3.5%, the best efficiency trend of the three channels.

At the campaign level, the biggest efficiency gains came from Job Title Targeting - VP Marketing (LinkedIn Ads) CPA down 63%; Document Ads - Benchmark Report (LinkedIn Ads) CPA down 41%.

What's not working

LinkedIn Ads is the channel to watch: blended CPA moved -4.1% ($131 → $126).

Google Ads recorded zero conversions in at least one of the last two periods, so no CPA trend could be measured yet — flag for review once volume picks up rather than reading this as flat performance.

• Lead Gen Form - Gated Ebook (Meta Ads): $14,274 spend, CPA $107, CTR 2.64% — CPA $107.32 > target $60.00
• Broad - Interest Stack B2B (Meta Ads): $11,254 spend, CPA $750, CTR 1.30% — CPA $750.29 > target $60.00;CTR 1.30% < target 2.50%
• Retargeting - Blog Readers (Meta Ads): $10,107 spend, CPA $115, CTR 3.80% — CPA $114.85 > target $60.00

Recommended next steps

1. Pause or restructure Lead Gen Form - Gated Ebook (Meta Ads) — it's the single largest flagged spend line this period at $14,274 against a CPA of $107.
2. All 3 channels trended flat-to-better on CPA this period — hold budget allocation and focus optimization on the 11 flagged campaigns individually rather than reallocating across channels.
3. Re-review flagged campaigns against target thresholds again next period; 11 campaigns representing $68,140 are currently off-target and should not scale further until CPA/CTR recovers.

Channel Summary — This Period